Featured Member:
1816 Euclid Ave.

Featured Event:
Demystifying Social Media
Presented by Local On and
Buy Local Berkeley

Buy Local Berkeley and LocalOn.com are producing a workshop series to teach merchants the basics and intermediate skills for using social media to promote your business on the Web. These
workshops are free to all Berkeley independent businesses and non-profits.

Did you know that 97% of consumers use the Web to learn about local businesses? This is an excellent opportunity to learn from experts how to optimize your internet and social media presence - workshops like these can cost as much as $187!

Date: Monday April 28th
: Berkeley Community Media, 2239 Martin Luther King Jr. Way

Cost: FREE for all Berkeley independent businesses

-Please rsvp to buylocalberkeley@gmail.com
to ensure your space at the workshop!
-Bring your laptop, photos and content on your computer to post, and your questions!
-Spread the word via Facebook - join and share the Event Page.


Workshop 2: Optimizing Facebook/ Facebook Advanced will cover:
-Social Media Best Practices (content, optimal times and frequencies, how Facebook's algorithms filter exposure)
-Getting likes (Buying Likes -- Scam demonstration)
-HootSuite: Automating Posts
-Amplifying the message
-@ symbols/ # Hash-tags
-Facebook Insights
-Statistics for Social Media
-Facebook Ads
-Purchase Intent & Traffic
-Getting your customers to produce
content for you
-Examples of strategies used by other
local businesses

Bookish Book Store is Berkeley's newest independent book store and our latest Local Leader member! Bookish is a vibrant bookstore featuring a wide selection of thoughtfully curated titles of both new and used some rare and first editions.
Be sure and stop by this wonderful Berkeley gem soon and join them on Facebook for events and specials.