MEMBERSHIP BENEFITS & ONLINE SIGN-UP
Take Advantage of our Marketing Benefits by becoming a Buy Local Member!
Welcome to Buy Local Berkeley!
We are a membership organization working together to highlight, market, and support Berkeley’s unique community of local independent businesses through a robust promotional and social media campaign. With our print and digital media partners, we are able to offer members a range of easy to use tools that reach across a number of platforms automatically and save businesses time and money. We also promote the many benefits of spending at local independents to the community through our social media, website, posters, postcards, and at public events.
Annual membership in Buy Local Berkeley more than pays for itself- through our partnership discounts with media partners, membership materials, promotion through our social media channels.
Our growing digital marketing presence includes:
-Over 2300 Twitter Followers of @buylocalberk
-Almost 1100 Facebook fans like the Buy Local Berkeley page
-Hundreds of daily users on our website
-Over 5500 subscribers to our twice monthly member events e-newsletter
-Berkeleyside.com and East Bay Express online member ads reach over 37,000 potential
customers on a monthly basis
-Mobile Coupon App powered by Chinook Book with Buy Local messaging has over 50,000 customer sessions per month
$50 Annual Basic Business Membership
Make Your Independent Status Known in the Community:
People in Berkeley love knowing that they are shopping at local, independent businesses. Let your Local Flag Fly with our window decals, posters, and Buy Local Berkeley logo to use in your print and on-line promotional materials.
Personalize your business listing on the Buy Local Berkeley website with a web link to your own site, store hours, product lines and specialties, etc.
As a Buy Local Berkeley member, your listing also appears automatically in the East Bay Express online Indie Biz Directory.
Opportunity to place marketing materials at Buy Local Berkeley booths at community events throughout the year.
Get Invitations and discounts to Buy Local Berkeley mixers, speaker events, and workshops.
Buy Local Berkleley logo included on your print coupon with Chinook Book for free
Instantly Connect with Local Social Media Audience across Platforms:
With a single post in our web portal you can share specials, events, and announcements about your business automatically across platforms - Facebook, Twitter, BuyLocalBerkeley.com, and the East Bay Express Indie Biz Directory at eastbayexpress.com.
Plus, we amplify your social media presence by promoting your postings through Facebook ads and also post our own announcements about member business events, promotions and other news.
With 15 members from a commercial area, get extra promotion through social media and a District Banner on our website with a website link. Check out the West Berkeley Design Loop banner on our homepage as an example!
$200 Annual Local Leader Membership
To get the most from Buy Local Berkeley, consider our Local Leader membership level. This gets you all of the above, plus valuable advertising discounts and more promotion for your business!
Members Spotlight feature on the Buy Local Berkeley website and in our e-newsletter
Sponsored promotion of your tweets and Facebook posts for added reach
Rotation for a month in our online ads on the East Bay Express and Berkeleyside
Co-branded ad feature in the East Bay Express and Berkeleyside.
Opportunity to host a Buy Local Berkeley event at your establishment supported by significant publicity outreach by Buy Local Berkeley
Get Advertising Discounts with our Media Partners: East Bay Express: As much as $600 in discounts for ads on the “Think Indie Page”
1x/yr - $200 per insertion Non-member price: $300
4x/yr - $600 ($150 per insertion) Non-member price: $900
12x/yr - $1200 ($100 per insertion) Non-member price: $1800
Berkeleyside: A 20% discount on a Featured Ad, for a 3-month run. (New advertisers only)
Pay only $272/month versus $340/month for the 3-month run!
Chinook Book:Discounts on both the print version (45,000 reach) and Mobile Coupon App (over 50,000 Customer sessions per month)
50% off any placement for new partners, print or mobile coupon
$500-1,000 Annual Sponsorship Membership
Buy Local Berkeley Sponsor Members (memberships at this level also available for in-kind services) receive all of the benefits above, plus:
Logo placement on website homepage linked to your homepage
Recognition as a sponsor at meetings and events with marketing exposure and publicity
Promotional banner placement and marketing materials at public events booths.
Amy Thomas, Owner, Pegasus Books:“I am proud to be part of such an effective campaign to support the hundreds of indie businesses in Berkeley. Together we can work to present a side of Berkeley that is unique, welcoming, diverse and positive. And truly, there is no one else doing what Buy Local Berkeley does - helping to build a strong local economy.”
Rebecca Heisterkamp, Marketing Manager,Missing Link Bicycle Co-op: “Missing Link has been a locally established, worker-owned co-op for the past 39 years. We are proud to support Buy Local Berkeley as part of the movement to support businesses like ours.”
Christa Rybczynski, Owner,Metro Lighting: “As a leader in sustainable lighting products and green business practices, Metro Lighting fully supports the Buy Local Berkeley campaign. Spending money at locally owned businesses supports skilled and talented people, who in turn spend their money locally, continuing to strengthen our diverse community. We can all work to keep our community unique by purchasing at one-of-a-kind stores rather than big box chain stores. Please support the Buy Local Berkeley campaign!”
Membership Requirements: To become a BLB member, a business must be able to respond affirmatively to all of the five following statements:
1. My business/organization/non-profit is privately held (not publicly traded).
2. The business owners, totaling greater than fifty percent of the business ownership, live in the counties surrounding San Francisco Bay.
3. My business pays all of its own marketing, rent, and other business expenses (without assistance from a corporate headquarters outside the Bay Area).
4. My business can make independent decisions regarding its name and look, as well as all business practices, purchasing and distribution.
5. My business is registered in California, with no corporate or national headquarters outside of the Bay Area.